As more companies begin to understand the importance of producing quality content, it has become increasingly difficult to stand out from the glut of information being produced at such a rapid pace. Making the problem even more complex is that more companies are expected to increase their content output even further. Even so, in the case of content marketing, more is not always better. Moving forward it will be even harder for marketers to create effective content. Below, we present five tips to help you create content that will stand out from the competition.
1. Focus on Quality Content
In the past, it may have been possible to get away with producing inferior quality content, but that is no longer the case. Today, it is imperative that you produce relevant content that actually answers your customers’ questions. Consider getting started by converting your frequently asked questions into quality content for your website, social media accounts, or blog.
2. Stick to One Network
Yet another common mistake made by many marketers is trying to spread themselves too thin across too many networks. Whether it is a podcast, video series, blog, or social media platform, choose one and focus your content on that one channel before attempting to branch out to additional venues. Not sure where you should focus your efforts? Consider reviewing your analytics to determine what is already working best for you.
3. Recycle Old Content
Just because content is old does not mean it no longer has value. As you ramp up your content production, you will likely find it increasingly difficult to churn out higher levels of new content. Consider how you can take a fresh perspective on old content or whether you can introduce new points to add a fresh angle.
4. Use Quality Images
Most audiences today are visually inclined, which means it is critical to add images to your posts. You might be surprised to find how much this single step can boost engagement as well as exposure for your content.
5. Make Sure It’s Easy to Read
How easy is it to digest your content? Consumers today are more pressed for time than ever. As a result, it is incumbent upon marketers to ensure their content is easy to read. Always include strong headlines and check the readability of your content prior to publication.