When you have an online business one of the most important tasks for your website is getting it high on the search engine rankings. This means that when somebody types something into a search engine that is relative to your business, the search engine will list your business on the results pages, preferably at the top or near the top of the first page.
Search Engine Optimization (SEO) is the method used for improving non-paid, or organic, results in search engines for a specific keyword or set of keywords. Here are 5 top rated search engine optimization tips that can be applied to any website to improve search engine rankings.
1. Using The Right Keywords.
Keywords are one of the most important factors for your search engine ranking. If your keyword phrases are too generic it is very unlikely you will rank well in the search engines. Try to use specific keyword phrases and not just single keywords. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic will also be much higher quality as it will be more targeted.
2. Consider Your Page Layout.
Keep your paragraphs short, use bullet points and subheadings and make your content easy to read. Insert keywords in your webpage headings. This means inserting appropriate keywords into the the title of your page (called a H1 heading), the subtitles on the page (H2 and H3 heading). Search engines pay special attention to the words in your headings as they use them as indicators to the main topic of the page.
3. Tag Your Website Images.
Search engines can’t ‘read’ images but they can read the descriptions that you give to your images. Image ‘alt text’ is the text substitute for an image on a web page. An ‘alt image tag’ is the words that a website visitor reads when they move their cursor over an image and those words are also read by the search engine, so ensure that you tag your website images with a keyword.
4. Use Backlinks.
Another way how to improve search engine rankings is with article marketing. When you write an article with a link back to your website and it is published on an article directory, that link is considered a backlink. Article directories are some of the most visited sites on the planet and backinks from them show the search engine spiders that your website has valuable content and the more relevant backlinks your website has, the better your search engine rankings will be.
5. Quality Content.
The job of a search engine is to supply links to the answers or information that users are searching for when they use the search engine. Therefore, your website has to provide useful, relevant and frequently updated content for people to actually be able to read and understand. Remember that your content is there to be read by people, not just by search engines. If you try to improve your search engine rankings with a page full of keywords your website may be blacklisted as spam and will be ignored by any search results.