New marketing strategies surface every year. At the same time, other strategies become outdated and ineffective. Even so, some companies still use old strategies that have no benefit. With marketing, the goal is to persuade people to buy your product or service. By avoiding outdated tactics, your level of persuasion increases.
Ineffective Marketing Strategies
- Advertising – If you have a new blog, advertising may not be a great idea. While advertising is beneficial in some instances, for a blog, it might be distracting. Whether pay-per-click or regular ads, advertising often distracts from the blog design and post. The other issue is that having too many ads annoys people.
- Epic Content – Writing an occasional epic post is fine for a seasoned blogger. However, when first starting out, you want to keep content short. For all blogs, be sure the content is informational, original, relevant, interesting, and engaging.
- Guest Blogging for Links – Relevant and authoritative blogs help convert customers. However, using guest blogs to earn links creates problems. With guest blogging, there must be a trusted relationship established. You must set guidelines and choose a well-respected blogger who has expertise in your niche. Otherwise, the blogger offers no value for authority or traffic.
- Subpar Content – In today’s digital market, quality content is imperative. Before 2000, sites ranked high without excellent content. Rather than push quantity, today’s content must be outstanding. This means you want original, informative, useful, and relevant content at all times. Your content needs points of interest, it must be engaging, and it should never focus on keywords.
- Keyword Stuffing – For years, a common practice involved stuffing content with keywords. With the changes in Google’s algorithms, keyword stuffing no longer works. While some degree of keywords is beneficial, overstuffed content does not flow. If anything, the content becomes distracting and ineffective.
- Meta Descriptions – A meta description briefly describes your website. To raise search engine rankings, people stuffed these descriptions with keywords. Since Google updated its algorithms, meta descriptions no longer affect search engine optimization (SEO). This means there is no value in stuffing them with keywords.
- Broad Audience – Writing for a broad audience is ineffective. The goal is to focus the content on your targeted audience. To ensure your blog is successful, the content must be relevant to the targeted audience.
By adjusting your current marketing strategies, you will gain viable customers. To achieve success, start by eliminating these outdated strategies.