Unlike SEO or PPC strategies, social media is a much more personalised marketing strategy. User generated content is probably the most important since it is the opinions of the general public. Social media optimisation can help you make the most of this.
Sites such as Twitter, Facebook, MySpace and YouTube are at the top of the list in popularity, all of which are profitable social networks to use. These sites are free for anyone to use and are currently challenging what we know as traditional media. SMO uses all of these media applications to help you increase the presence you have online as well as your authority in your niche.
You need to optimise your keywords while also trying to use fresh and new content rather than old information that is floating around out there online. Use your keywords as much as you can without making it seem overly repetitive to the reader.
Blogging is one of the absolute best ways to keep the fresh content coming on a regular basis. There is always a new point of view you can take or new information about your niche that is available. This method lets you get much more personal than you can on a regular website.
Micro blogging is also another good thing to use. You can get very personal and very interactive with others by way of Twitter which in turn will increase your search engine rankings with the traffic you can draw in.
Always be on the look out for places online that you can create a presence for yourself. You don’t always have to be a super active member, but when you create a profile with the right keywords you essentially claim that area before someone else has the chance to. This also increases how much you will be seen in search engines.
One of the most important things about SMO is participating in discussions. All of your efforts won’t yield many results if you are completely silent online. Try commenting on some blogs, asking questions, giving answers and just chatting with others.